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Creating unique incentive events

Objectives

Having successfully delivered Ricoh’s direct and channel incentives over the last decade, we are constantly challenged to ‘raise the bar’ each time we deliver an event, so that it maintains its exclusivity and ‘wow-factor’.

Our Response

We researched and proposed a range of recommended destinations, which we felt would prove aspirational to this particular audience. South Africa was the chosen destination and we designed a two-centre experience based on Cape Town and the exclusive buy-out of a luxury safari lodge in Madikwe Game Reserve. The programme was designed to capture the diversity and contrasts of South Africa and to allow ample opportunity to create a truly engaging and surprise-filled event.

With programme highlights including an exclusive cheetah encounter, a surprise bush dinner under the stars, customised game drives and walks with rangers, a pop-up pancake stall in the bush, Harley Davidson airport transfers and an alfresco champagne lunch atop Table Mountain, our approach is always to create unique experiences and interactions. As the participants were some of Ricoh’s most important partners, extreme VIP treatment was provided at every point. Additionally, we always ensure that we add in small, original touches wherever possible, as it is these that never fail to ‘put the icing on the cake’ of the ‘wow- factor’ for incentive winners.

We project-managed the whole event from start to finish, from proposal to final project reconciliation. Our in-house creative and digital team helped bring the event to life pre-event with an event identity and branding.

The Result

Ricoh reported exceptional feedback from the winners, as well as a strong engagement with the incentive campaign.

Just a few lines to say thank you for the absolutely amazing job you did on site and in the planning of the South African event. Superlatives won’t do justice to the feedback I had during the trip and in the mails, texts and tweets I’ve had since. As always nothing was too much bother and I know everyone appreciated this and saw it time and time again. ”

Marketing Director - Ricoh UK

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